In the world of digital marketing, something that is often forgotten about is offline marketing. Today, I’m going to teach you a little bit about offline marketing techniques that any digital marketing agency can do in order to get some pretty great results for their clients. If you perform local seo for businesses, then this blog post is for you.
What Offline Campaigns Can I Create?
Agencies, you may or may not be aware that you do creative work. The best marketing agencies are the most creative… I said best, not most profitable (the Super Bowl Commercials sucked this year), so take whatever I say with a grain of salt. KPI & data driven BS is what has lead to bad commercials these days, so I’m going to take us back to our roots, and try to bring creative marketing back.
Anyways, here are some offline things that you can do for your clients:
- Business Review Cards
- Flyers
- Billboard design
- Bumper Stickers
If you have a Canva subscription, you have access to the only tool that you need in order to make these kinds of things for clients.
Just make an interesting design, and order them for your clients or tell them to put in orders for it. There’s not really more to it. Obviously having good offline handouts leads to a more well-rounded customer experience that your client may or may not be taking advantage of.
Looking at stores like Taco Bell, they get new offline marketing materials ALL THE TIME. Meanwhile, there are other small stores around me that don’t change up their brand/style too often, and that’s a shame. I get not wanting to create more waste, but at the very least, some aspects of a brand should change, such as the printouts that they give people. Those design changes are easy, y’know?
If they have money to be paying you as a local seo, then you should at least help them with their offline marketing.
A sense of community is going to be a HUGE brand factor. It already is, but either late this year or early next year, it’s what EVERYONE in marketing is going to be talking about ALL THE TIME. Kinda like how “the loneliness epidemic” is talked about right now.
Anyways, thanks for reading. Hopefully I didn’t waste your time too much and gave you something to think about. Yes, I am a digital marketer, but I truly believe that having some good offline marketing skills makes me stand out to be your digital marketer.